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Who We Are

The SheTaxis Story

Women make up 60% of the riders but only 2% of the drivers…SheTaxis is going to fix that.



Born in the Dominican Republic, Stella Mateo came to the United States when she was 14 years old. Although Stella only spoke Spanish when she arrived in the States, she graduated from Monroe High School in the Bronx, fluent in English and determined to continue her path to success.

After earning her Associates Degree in Accounting from Bronx Community College, Stella went on to work in her family’s business as a seamstress. At the same time, she began working for a real estate company, eventually becoming head of the accounting department.

Passionate about being a business owner, Stella started San Mateo Construction in 1993 with her husband Fernando Mateo. In 1999, Stella became Fernando’s right hand supporter when he founded the New York State Federation of Taxi Drivers. Working as a volunteer for more than a decade, Stella conducted pro bono research for the organization, learning the ins-and-outs of the taxi industry.
Quickly realizing that women’s voices were severely underrepresented in the industry, Stella founded SheTaxis/SheRides in 2014 to address the issue. With SheTaxis/SheRides, Stella is using her expertise and experience to create new, unprecedented opportunities for women on the road.

Stella has always been a vocal advocate for women’s empowerment and equal opportunity employment. As an entrepreneur herself, she knows that owning a business provides the flexibility and self-sufficiency often missing for women in the workforce.
Breaking the male dominated taxi and livery industry wide open, Stella and SheTaxis/SheRides are bringing bold new voices into the business on both sides of the partition.



Tamika D. Mallory is a nationally recognized civil rights activist; former Executive Director of the National Action Network, one of the nation’s leading civil rights organizations; the Founder of Mallory Consulting, LLC; and, most recently, the spokesperson for SheTaxis/SheRides.

With more than a decade’s experience in expanding networks, as well as developing and carrying out strategic plans, Tamika founded Mallory Consulting LLC—a strategy, communications, and development firm in 2013. With her team, Tamika uses her expertise to cultivate dynamic partnerships between her clients and their constituents, create captivating programming, and execute strategic initiatives and events.

Tamika has been recognized with numerous awards for her leadership and achievements as an advocate and in January 2013, Tamika was called the “Sojourner Truth of Our Time” in Jet Magazine. Currently making headlines around the country for her tireless activism and strong stance on women’s issues, anti-violence, and young adult advocacy; Tamika was publicly applauded as “a leader of tomorrow” by Senior Advisor to President Barack Obama, Valerie B. Jarrett.

A lifelong advocate for women and minority communities across the country, Tamika is a dedicated voice for the voiceless. Continuing on her mission to build opportunities for the underrepresented, Tamika joined Stella and the SheTaxis/SheRides team to ensure that women of all backgrounds have an equal voice—and place—in the taxi industry.